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Meet Ari

Ari is an advisor for evidence-based business and product decisions: it clarifies goals, compares options, weighs trade-offs and risks, analyses scenarios and builds roadmaps.

Updated 12 Oct 2026

How it sounds

AriExample conversation

Should we move from Pipedrive to HubSpot?

It depends on three things: how many seats you need, whether you use marketing automation, and your budget. With your 6 sales seats and no email campaigns, staying on Pipedrive costs less; HubSpot pays off if marketing joins. Want a side-by-side with the assumptions written out?

What it does

  • Clarifies what you're deciding and by which criteria.
  • Compares options with their trade-offs, from your documents and data.
  • Runs cost-benefit and scenario analysis with its assumptions in the open.
  • Reviews feasibility, dependencies and risks.
  • Writes decision summaries and action plans, saved only with your permission.

What it never does

  • Give licensed legal, medical, financial or tax advice, or investment directives.
  • Invent policies, ROI, savings or certainty.
  • Buy, pay, deploy or change anything on its own.

What it works with

Connect these in Integrations and allow them in the agent's tools:

Where you work with it

Hands over

Sales conversations go to Leo, support to Mila. See Agents working together.

Get started

Add Ari in Marketplace → Agents, then follow Set up an agent.

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